Lighted Exterior Signage

Lighted Exterior Signage Options

If you really want to make a lasting impression on people passing by your store, then illuminated exterior signs in New York are the way to go about it. Especially if you have a restaurant or a business that operates in the evening, then it is important to install LED signs that can be seen from afar and allow your business to stand out from competitors.

Lights help your brand stand out; if you use bright and catchy colored LED lights, your business will surely make an impression. Suppose you have a karaoke café; having bright red or purple LED signage will make your cafe seem enticing to people, especially if you have dim lights indoors. If you are looking to brighten up your place and at the same time bring in new customers, then get yourself the right LED signage Visual Works.

Cabinet LED signs in New York

If you have a signboard that is not getting the traction you need, then you can always convert it into a cabinet sign by installing fluorescent lamps or LED lights behind the panel. It will extensively change how the signboard appears and will work like magic, especially in the later hours of the day. The best thing about them is that they are not expensive and you can do with the minor change by simply adding LEDs behind the cabinet.

Illuminated Channel Letters in New York

Illuminate the letters on your walls are a great way to enhance your brand. They are made from translucent acrylics, and once you add LED lights behind them, they will shine. Whether you operate during the day or night, your customers will surely take notice of you.

Electrical Messaging Centers

Your store probably has different information to share with customers at different times then an EMC is an excellent way to display those. You can have them configured and set to different speeds, and you can change the message as needed. It is a perfect way to tell your customers about what’s hot at the store today.

Neon Signs in New York

Neon signs are super glowy, and it is hard to ignore them. If you really want to make an impact at your store and make it look fun and glamourous, neon signs can do the trick as they come in many different colors.

Contact Visual Works

If you are unsure what type of signs you can benefit from, call us immediately; our team of professional signage designers and installers will guide you on how to enhance your New York business with Lighted Exterior Signage.

Convenience Store Signs

Grocery store & Convenience Store Sign options

The last thing you want for your customers is a lack of convenience trying to find you or maneuver around your New York City, New York property. If you want to attract the right customers, your business needs to be easy to find, and the only way you can do so is by adding a store sign that is visible to bypassers. Sometimes you have to go the extra mile to get the necessary visibility by placing convenience signs outside your business.

However, it’s a bit tricky to get the proper customized signage, but the good news is that at Visual Works, we have the experience and knowledge to bring you the traction you need through our sign boards.

Leave no corner unutilized, and always ensure you market yourself to the fullest through interior or exterior store signs.

Custom Exterior Signage in New York City, New York

The sky is the limit when it comes to designing convenience signage. However, it all depends on what you try to achieve through the signage and how much space you have outside.

New York City, New York Awnings Installation

If you want to give your shop an edge, then adding commercial awnings is the way to go about it. They are aesthetically pleasing and give off a warm look of your store; it also allows your exteriors to look super posh, enabling customers to notice you. Furthermore, they are a great way to advertise your services and also protect the exterior of your building. On a rainy day, people can take shelter under it, eventually allowing them to explore your shop, converting them into customers.

Digital Convenience Signage New York City, New York

Your convenience store has a dynamic need, and you will keep evolving with your offering. Hence, a digital sign can help your business adapt to different communication strategies without having to invest an arm and a leg in various signage.

LED boards are a great way to make people notice you; they have low maintenance and can work in the dark hours of the day, allowing your business maximum visibility.

Furthermore, digital signs can be used anywhere; the sky is the limit whether you want to use them outdoors or indoors.

Illuminated Cabinet Signs in New York City, New York

Visual Works also helps lift those cabinets in your store. However, they may or may not work in bad weather; this means you won’t be able to get the attention of foot traffic.

Interior Convenience Store Signs in New York City, New York

When customers come into your stores, it becomes even more important to give them the guidance they need to have a smooth shopping experience.

Digital signage in New York City, New York

When you want your customers to get to a particular section of your store, for example the milk section – a digital sign can help them reach the area. Furthermore, getting digital signs indoors can help customers get there without needing help if your checkout points are at a specific location.

Directional Signs in New York City, New York

If your customer is looking for a particular product, then directional signs are the way to go about it. If you have a promotion going on and your facility is very large, you need to add directional signs at the right places, so your customers can get their hands on the hottest item in your store.

Contact Visual Works

If you have a convenience shop, then you have a perfect way to glam it up and offer support to your customers through the proper signage allowing people to get to the right spots in the store. Visual Works will help you determine how you can take leverage the space and enhance your customer’s shopping experience with you.


Popular types of Hospital, Medical & Doctor office signs

When it comes to saving lives, every little detail can become critical, even a hospital or clinic signage outside the property can help people get medical attention at the right time. How else will people know whether there is a medical clinic in New York that could potentially help an ailing patient? If there is an industry that highly needs signage, it is the health industry. The readability and visibility are crucial for a health signboard as they can end up saving lives.

That is why as your trusted signboard partner, Visual Works can ensure all your visual needs are met, we have a team of experts who have carefully studied the health industry and crafted signboards that are fulfilling the industry’s marketing needs.

However, before you investing in a signboard, you must learn the types of signage a the hospital, doctors office or medical clinic office requires.

Outdoor Hospital Signs New York

It is important to place signs outside hospitals so people can find them. It is common for ambulances and neighborhood residents to easily locate or identify hospitals as they are familiar with their locations; however, what about people who are new to the area or are traveling? There should be signs that can help them locate a hospital in New York with ease in case of an emergency. These outdoor signs are vital as they should be placed where they are visible to the masses such as at the intersection of a road.  

Pylon Signs In New York City

Pylon signs outside your hospital are a great way to get the patients to seek medical help immediately. If you are located in an isolated place, then these signs can allow patients to spot your hospital from afar. You can even add digital pylon signs that you can use to give critical information, such as whether the hospital specializes in cardiology or intensive care.

New York Directional Signs Outside The Hospital

Directional signs are crucial to help your customers know where to go. Usually, hospitals are too large and have different blocks for each type of specialization; hence how will your patients know where to go if there are no directional signs? Having them in the right places can help patients maneuver around the entire building to get the help they need.

Outdoor Illuminated Signs, NYC

It is essential for a hospital to add illuminated signages on the building, main entry points, night entry, and emergency units. It would also help to add white letters on a wall with darker paint that can go without being unnoticed.

Banners and Prints For External Use

A hospital must instill trust in its people because patients trust you with their lives. One way to brand yourself well is by getting suitable banners that reflect your theme and sending a message to the masses about the hospital’s offerings and any achievements in research or development. Furthermore, raising medical awareness can go a long way to allow patients to feel secure and place their trust in you.

Indoor Signage New York For Hospitals

As mentioned above, hospitals are large facilities, and if you do not have the right signs to guide your patients, it can cost them their lives.

Indoor Directional Sign

There are so many departments to choose from; hence having the correct information on each facility section is essential. Therefore if a patient wants to visit the oncologist, there needs to be a sign that clearly states that information. It will help if images are printed on each sign because not every patient knows what oncology deals with.

If the cardio wing is on the second floor, signs should be near the staircase to help patients get there.

Room Signs

If you are meeting a particular doctor for your ailment, their name should be outside the room to allow patients to find them. This can save time and confusion for the doctor and the patient.

Contact Visual Works

If you are looking for the right signs for a hospital, our experts will guide you on where and which signs you need, helping your patients get the proper treatment. Avail of your free consultation right away.


Indoor & Outdoor Illuminated Building Signs

If you really want your New York business to stand out amidst the competition, then it is time that you start thinking a little outside the box. You may have often come across signboards outside a shop or a business; it is a great way to get customers to notice you and to tell them about the services and products you are offering.

However, there are many different kinds of sign boards you can also use in order to get more people to walk in through your shop’s doors. But the catch is it’s not so simple as it seems; getting the right signage to get noticed is the trick. Illuminated signs have been known to benefit many business owners in order to help achieve sales targets.

There was a time when neon signs were outside most business places; however, now we all know the potential an LED illuminated signboard in New York has. LED illuminated signs are very flexible and allows you to experiment in many different ways.

It is understandable if you are not too comfortable removing your neon signs and changing them to LED signage. That is why you should learn about the various types of LED signage and the benefits they offer in order to help you make the decision to switch.  

Type Of Illuminated Signs To Consider

Indoor LED signage New York

If you want to revamp your indoors and want people to have a great experience, then adding indoor signs is a great way to make the right impact. They are typically added in lobbies, receptions, or near fountains.

Outdoor LED signage New York

When you’re outdoors, the sky is the limit. Outdoor LED signs are the perfect way to make your real estate stand out. You can install them on the walls or the storefront to get your customers to stop and take a good look at your shop and learn more about your offerings.

Customized LED signs New York

If you want a signboard that makes an impact on the target audience, it should be personalized to your brand’s theme. Stand out by crafting your own LED signage with great graphics. These signs can be added as wayfinders, storefronts, or building signs.

Reasons To Consider Illuminated Signage

There are many reasons why you should incorporate illuminated sign boards right away in your marketing strategy.

No Regular Maintenance Needed

If you want an extremely effective, low-maintenance signboard, then LED signboards are your go-to choice. Why? This is because they do not require regular maintenance and can last up to two decades without having to change them. Furthermore, you can replace the letters one by one without removing the entire installation.

Highly Effective and Visible

You don’t want your customers to miss out on your business amidst the chaos of the competition or during the dark hours. The only way to get the people’s attention is through LED signage that is bound to get noticed by bypassers.

Create a Brand Image

A normal store sign may or may not be remembered by people, but a LED one will certainly be remembered if customized to your brand’s values and core theme.

Save Money

Who wants to spend an arm and a leg on marketing? No one, but we all want great results. LED signage is a cost-effective way to ensure you get maximum traction as they do not cost much. Their maintenance cost is low, and you won’t need to change the bulbs every now and then; furthermore, the cost of electricity is low compared to having neon signs.

Contact Visual Works

If you want to know more about LED signage, you are at the right place. Contact us for a free consultation, and our experts will guide you on the next steps for your business success.

Business Signs

Storefront Signage and Custom Exterior Store Signs in New York City

A well-designed storefront is a must-have for every business. According to studies, high-quality signage attracts 50% of all clients to a business. It introduces you to your consumers, presents your brand message, and communicates important information about your company, promotions, and special events. Although something as simple as storefront signage in New York City may appear to be straightforward, it is easy to become overwhelmed when you learn how many different forms of signs are available. With so many different materials, colors, styles, and sizes to choose from, it might be difficult to know where to begin. 

You should select your signage carefully since it is one of the first things that customers see when they enter your place.

One of the most difficult issues for convenience shop owners is figuring out how to get customers to notice and visit out your store. Fortunately, they can get over this obstacle by adopting motivating convenience shop signage in New York City. 

Customized, eye-catching signs promote your business: Outside of your store, attractive, professional, and personalized signage sells and informs. Customers passing by will be drawn in to discover more about your company and its offerings by glancing at your personalized signage. Customized signage in New York City can pique their interest in learning more about your company.

Update & organize your store signs:  The quality and message of the signage you place outside and within your company are critical. Indeed, the appropriate signage may make the difference between high inventory turnover and your items remaining on the shelf. There are various sorts of signage that perform well for the exterior and interior of your store, and they all serve distinct purposes. Here is a handful to consider for your company.

Front Sign New York City

The primary outdoor sign is the show-stopper, and it is often the first thing visitors see. However, you will need the correct design to catch the attention of passers-by. 

Door signs New York City

Professional door signs identify locations to assist clients quickly locating your goods and services. In a nutshell, making sure their shopping experience represents convenience. Also, eye-catching signage is a great method to get sales going. As a result, they may be used on windows, walls, as well as the doorway and chiller doors.

Illuminated Channel Letters New York City

Illuminated channel letters project an enticing and professional image to the front of your business, while at night, they provide strong contrast and maximum visibility. There are a plethora of font and customization possibilities available to make your signs unique and attract customers to your door. They not only act as promotional tools all day, but they also help your company shine out in the dark.

Outdoor signs that are appealing and eye-catching, as well as informational and useful inside signage, are certain to be required by your convenience business. It is, therefore, essential to consult a professional signage company to plan and design your business signage.  

Business Signs

The Cost or Price of Business Signage and Store Signage

What is the cost of having business signage and sore signage in Texas? This is a topic that any person who wants to expand their business and brand must consider. However, because each business is unique, this is a difficult task. Each company is different, and your requirements may differ significantly from what another company requires. This is why it is essential to utilize the services of custom store signage or custom business signage in Texas.

In the current market, the average cost of business signage can vary and relies primarily on the business requirements. Several options and variations are available and if you are on a tight budget, there are many alternatives to consider. If you want to make a bigger impression, go broader. Customized choices involve several variables that affect pricing.

The price of the company signage will be determined by a variety of variables. These are some of them:

  1. The Signage Dimensions: A larger sign will cost you more than smaller signage of the same style in Texas.
  2. Selection of signage: There are wide varieties of signs to pick from, and the one you select will have an impact on the price. A Pylon sign with a digital display, for example, will cost substantially more than a monument sign without one.
  3. The number of Signage you need: You will spend more if you need several signs to enhance your brand image. For example, when you wish to set up a storefront sign, interior signage, and banners. 
  4. The Signage Materials: Good-quality materials will cost more, but they are typically well worth the expense. Well-made company signage produced with higher-quality materials will appear better and survive longer than one created with relatively low-quality materials.
  5. The costs of installation: Some signage is more difficult to install and takes a bit longer than others, therefore the cost will vary accordingly. Installing a huge pylon sign, for example, will be more expensive than simply hanging a banner.
  6. The cost of adding lighting: Having your sign lighted will cost you more than not having it illuminated. If you require your sign to be visible at night, however, investing in a backlighting option is definitely worth the money.
  7. The Design: The cost of producing more intricate and elaborate designs will be higher. A multi-colored sign with graphics and elaborate lettering, for example, will be more expensive than a plain black and white sign with no visuals.

Eventually, the cost of your signage will be determined by your individual needs. As a business, your objective should be to invest the optimum amount on signs that will have the most influence on future sales.

Visual Works is a professional signage company with years of experience. We understand how to maximize your signs depending on your budget and can offer the best optoins to reach that objective.

Business Signs

Popular types of Signs for Your Business

Advertising is a crucial aspect of business in today’s world. Signs for your business in New York have an impact on both your visitors and new potential customers. When someone searches for your business, they are most likely looking for a descriptive sign. That is why you’ll need something eye-catching to let people know you’re open for business. We will look at all of the most prevalent forms of business signage, as well as their varied attributes, in this article. 

Popular types of signs for your business in New York

There are five common forms of signage that any company may employ to boost its branding and visibility. 

  1. Pylon Sign in New York: Have you ever passed by a pole with a company logo on it while driving or walking? We have all seen something similar at some point. These signs are referred to as Pylon signs. These signs stand tall with the aid of a pole or a wide post and do more than merely display your corporate logo. A brand name, slogan, artwork, or any other statement can be displayed on Pylon signage. The most important advantage of this type of business signage is that visitors searching for your location will be able to discover you and see your business effortlessly. Not only that, but the appearance of this sign will raise awareness of your company and encourage people to come to you whenever they require the items or services you offer. 
  2. Window and Floor Graphics in New York: All of the stickers and graphics you see on a store’s glass walls and floors are called window and floor graphics. These graphics are great to be displayed within, or occasionally outside, your company location, and range from a simple brand logo to exciting offers, discounts, and promotions. When floor graphics are used to lead someone to a certain location in your shop, they serve as useful instructional signage as well. 
  3. Vehicle Graphics in New YorkVehicle graphic signs are a great method to advertise and market your business. It’s like turning your car, or any other vehicle, into a moving billboard for your company. Car graphics or vehicle wraps are great to advertise your business while on the road. You have likley seen advertisements on trains, buses, and automobiles.
  4. Cabinet Signs in New York: Cabinet signs get their name from the fact that their whole body is made up of a closed case. Typically cabinet signs resemble thin rectangular boxes with logos and inscriptions on them. These signs are the most effective approach to light up your business’s sign. This is because there is nearly always a light fixture within these cabinets. Cabinet or box signage is a great way to make the most of huge text space and eye-catching images. The sign’s backdrop can be an illuminated element, and the font can be transparent (lit) or opaque (non-lighted). Cabinet signs are robust and long-lasting, and they’re ideal for showcasing your company in a fresh light or at night.
Large Format Digital Printing

How Large Format Digital Printing Can Enhance Your Business

What is large format digital printing in New York? 

Large format printing from New York Signage company is a popular marketing strategy many business and cooperation use to endorse their offerings. It is a method to print advertisements on large scale to effectively market the products, services to its target audience. Large format digital printing uses utilizes flatbed printers, roll printers, or a combination of the two in some cases.  The graphics, banners or posters are printed on various materials ranging from vinyl, PVC and even fabrics. 

How it can enhance your business? 

The following are some of the reasons to enhance your business using large format digital printing:

Large Format digital printing NY can make a significant impact: large, bold, and colorful imagery provides an attractive look and enhances your promotion making it look appealing to potential customers.
The posters, banners, or advertising products made with large format printing are very durable and can last a very long time without deterioration. 
With the advancement in technology, large format digital printing allows for fast printing and production, reducing the time required for preparation of your promotion.
With large format printing, clients can showcase their latest innovations and network with others in trade shows. Signs, posters, banners, and wall graphics are all examples of large format products that help businesses stand out in a sea of other booths and competitors. 
Large format printing can help your business with in-house projects as well, whether that means a banner to welcome a new executive or a poster to remind employees of a new initiative. 


Choose Custom Acrylic Fabrication for Your Displays

Choose Custom Acrylic Fabrication for Your Displays

Acrylic fabrication is the trendiest signage option in the marketing world. More and more emerging businesses are opting for this method since it has a minimalist look, while it still stays cool and attractive to the eyes.

In acrylic fabrication, an acrylic sheet is converted into something useful through various machining processes. This fabrication makes it more purposeful and practical to fulfill the desired purposes of signage on acrylic displays.

5 Style Customizations to follow in Acrylic Fabrication

Here are a few suggestions regarding how you can get fabricated acrylic glass to suit your unique needs.

  • Acrylic letters: Making letters for a signage light box is an ideal custom acrylic fabrication You can get your brand name made in the form of letters and then fix neon lights inside. Place these catchy letters outside the club, restaurant, or bar to attract customers from far away.
  • UV printing: Get them coated with a piece of writing to show the brand name and other business details. You can also get them printed in various colors to brighten up a gloomy place with way finding instructions. 
  • Display cases and miniatures: Acrylic glass sheets can be fabricated in the shape of display units; place them in the stores as standees. You can either get your logo printed or provide shelves for placing the product or do both simultaneously. You can even get them coated in bright colors to make them eye-catching.
  • Variable thickness: There is a great variety available when it comes to the thickness of acrylic sheets. Their thickness ranges from 1 mm to 250 mm, thus providing choices for flexibility. Remember that as thickness increases, your acrylic sign’s weight would increase too. Choose thickness and depth of writing and color based on the very spot where you are going to place this signage.
  • Polishing and lamination: To give acrylic plastic or blasted glass a shiny and glossy look, you can get it polished or laminated. Or if you prefer crooked or curved edges, getting the edges polished would give your signage a matte-finished look.

There Is An Even Better Option!

Integrate various signage ideas with acrylic mounting to take a step further. You can mount metal letters with acrylic glass as a background. Install a colorful acrylic display outside your store, with your products enclosed in a glass for 24/7 promotion. You can make a three-dimensional billboard for advertisement. It can be done by placing miniatures made out of acrylic glass. Fill them with lights to give the desired 3D effect. This is sure to catch each passersby’s attention at night time.

Where To Use Acrylic Signage?

Acrylic Signage and displays can be used in many commercial and residential venues due to their diversity, durability, aesthetic beauty, and unmatched applications. Retail businesses can benefit a lot from acrylic fabrication in NYC if done the right way and placed in the most effective place. Popular options include nameplates on employees’ workstations and entry displays. If it is a waiting area, one can choose to display motivational quotes, abstract paintings and some other useful information on the signage that would make the waiting ‘not-so-bitter’ for the visitors.

Marketing experts suggest aspiring entrepreneurs to get custom signages that would distinguish their brand from others. No doubt they can be turned into a visual treat for eyes in many ways. If used rightly, acrylic signage with its all professional look can help raise brand awareness, convey company’s values to visiting stakeholders, attract walk-in customers, encourage impulse buying, and increase sales revenue.


The Connection Between In-Store Displays and Sales

The Connection Between In-Store Displays and Sales

Are you a budding business in town? Whether you have established lately or have been in the business for the past few years, you will be familiar with the struggle of finding a suitable location for your shop. A good location undoubtedly translates into a profitable business. This is especially true if you are a new brand in town and want to build a customer base from scratch. The more people pass by your shop, the higher the chances they will stop to peek into your new shop.

The enigma is then why some shops have a higher footfall than the others. It depends on the presentation of your shop. The first impression of your shop is presented through the in-store displays. The secret to monetizing your premises is using your shop’s exterior to advertise your brand and gravitate customers. 

If you are located on a busy street, woo, you can attract a large number of pedestrians inside through interactive displays.

Using Office Signs NYC To Draw in Customers

If you are located in a prime location and near your competitors, you should focus on providing a visual appeal. How can you attract your competitor’s loyal customers to your shop? The two simple tactics are given below.

        Office signage in NYC has a lot of variety. Choose the best sign board for your business. You could opt for the widely popular acrylic sign boards or incorporate light box technology to make your brand name glow in the dark. Design your signboard wisely. Do it with the same dedication that you put in selecting your logo and business name. The signboard should pair well with your business profile. If you are a clothing business dealing with chic and hippy casual wear, you could use large format and digital printing as a backdrop to your business name. However, if you are selling formal office wear, make your signboard decent and classy. You could go for channel metal letters too to spell out your shop’s name.

        The second weapon in your arsenal is in-store displays. When one enters a mall or a marketplace, he does so being attracted by the in-store displays. They act like the blurb in a novel. If the blurb is exciting, it will force the reader to read the book. If your display shelf showcases novelty, it will compel the buyer to look in your shop. Deck out your mannequins and display racks with the best pieces from your collection. Throw the fishing rod and wait for the customers to get hooked.

Some Expert Advice

You are lucky if you have a space for an in-store display in your shop. They can be great for advertisement purposes. Choose a classic backdrop for your display space. Ensure that it is not too colorful because it would divert your customers’ attention from the commodities on display. If you want to be creative, construct a theme for your display space in harmony with the latest collection of products you want to display. The backdrop could also boast the name of your enterprise. You could use wooden plaques to carve out the name and hang it through chains like a log and likewise.

Put your best executive collection on display. Your customers would surely love it, and they would walk in your shop to enquire about it. Experts recommend putting your executive collection in the last aisle of your shop. This way, even if they do not buy that costly commodity, on the way in and out of the shop, some other variety may catch their eye and even seem affordable compared to your signature item.

Consumer psychology experts reveal that there is a deep link between office signs in NYC and sales. The more attractive your display space, the more customers will walk into your premises and the higher probability of making a purchase.